Sales Tips and Tools

Use Social Media

Posting on Facebook, Instagram etc can be a great fundraising tool. It’s visually engaging and easy to share. Tons of people use social media every day. We have sample posts to help.

Put up Posters

Bring Calendars to the your place of work and they sell themselves.  Post a sign up sheet or a poster. 

Put up posters with your eCommerce website url to increase traffic.  

(Virtual) Events

Host a live or virtual party and share info on the calendar.  If possible book a table at your local mall, store, or office.  We can bring a puppy to your online video event – just ask.

Email Contacts

Email club contacts, friends and family about your fundraising. Tell them about how it benefits your club *and* Dog Guides.

We have a sample template that you can customize.

Images for Social Media

We have provided a number of images and videos that would be appropriate to use as part of your marketing campaign.   You can download any image and then add it to a facebook or instagram post, email message or poster.

To Download an Image:

  1. Click on the image and it will expand
  2. Right Click and you will see the image menu 
  3. Highlight Save image as…
  4. Press Enter and save the image.

If you would like to post the image directly to your facebook page click on the “Post to Facebook” link.

Facebook posts should include information about your fundraising goals, direction on how to order a calendar and a description of the image for those with vision issues.  

Sample Text

Our Lions Club is thrilled to offer these amazing Calendars filled with pictures of Future Service Dog Puppies.

Get yours at

Sample Text

Our Lions Club is thrilled to offer these amazing Calendars filled with pictures of Future Service Dog Puppies.

Get yours by emailing Pam at or replying here

Sample Text

Who can resist this adorable puppy.  Come and visit us at the Mall booth on Nov 13 and see the other 12 puppies in the Green Capes Dog Guide Puppy Calendar.

Videos for Social Media

Animated Videos add a bit of extra interest to your posts.

To Download a Video:

  1. Right Click and you will see a  menu with SAVE VIDEO AS…
  2. Click on that and save the video
  3. Upload the video to your Facebook or Instagram page 

Facebook posts should include information about your fundraising goals, direction on how to order a calendar and a description of the image for those with vision issues.

Sample Email to Customize and Send


To use this content:

  1. Copy and paste from here or Download (.doc)
  2. Optional: Add an image (see below): right click to copy or button to download
  3. Edit the content to include your name and link.
  4. Save your personalized email for future use.
  5. Send Send Send!

It is a good idea to save your email once you have finished so you can use it in the future.  Save it as a word document or as an email template.

Don't forget to share your new email with other members of your club.

Sample Text (copy and paste into your email):

With the craziness of 2020, we could all use something to look forward to in 2021. Why not be ready to welcome in the New Year with 2021 Green Capes Puppy Calendar filled with adorable puppies? These little puppies are not only cute, they are training for a big job.

Every puppy featured in the calendar is a Future Dog Guide from the Lions Foundation of Canada Dog Guides. Someday soon they will be helping Canadians with disabilities gain independence and a new “leash” on life.

Calendars cost $____ each. Half the proceeds benefit ____ (organization), and the remaining proceeds go to the Lions Foundation of Canada Dog Guides. Our organization will be using the funds to _____ for our community.

To order a calendar, follow this link: (insert your e-Commerce url) and I will contact you to arrange delivery. Please consider buying a calendar to support our community and Canadians with disabilities!

I appreciate your support,
Your name

About Dog Guides:
Lions Foundation of Canada Dog Guides is an organization focused on giving Canadians with disabilities independence by providing them with Dog Guides. Currently Lions Foundation trains dogs for 7 programs: Canine Vision, Hearing, Service, Autism Assistance, Seizure Response, Diabetic Alert, and Support. It costs $25,000 to raise and train a Dog Guide. Lions Foundation relies on funding from events, donations and sponsors to provide these dogs to individuals free of charge.


Poster for you to edit with your own content.  Click on the button to download the version you would like to use.

These WORD files can be edited (text area only) and then printed.  Sample text is included but can be easily changed to suit your needs.  Short and simple works best.  Those puppy eyes will get attention!

Event Tips

Bring a calendar to show people (if you don’t have a sample contact and ask for one.  The most important thing to remember is to ask for the sale – lots of people will be happy to talk but unless you specifically ask for the sale many will move on.  It can be a bit tricky as no one wants to sound “salesy” but its amazing how many people will be happy to buy if you just ask.

If you are hosting a virtual event let us know – we have videos that you can show as part of your presentation.

We have found this four step process easy to remember.

Tip #1: Say Hello: Make eye contact, smile, and say hi

Eye contact connects us with other people and fosters increased feelings of empathy. If you’re talking to one person or a group of people make sure that you make eye contact with everyone as it draws them in and makes everyone feel included.

Tip #2: Explain Why you are here

Tell your buyers about the triple win – they get a calendar to keep or give and all the profits go to help others –  some will be donated to the Lions Foundation of Dog Guides Canada and the rest used to (tell them about your projects).  All but about $3 of their purchase price will help someone in need ($3 is our cost to print and distribute).

Tip #3: Look at through the calendars

Show the calendar pictures and remind people that every picture is a future service dog.   Ask “would you be willing to support us and get a calendar today”. 

Hosting a virtual event?  We have videos that show all the pictures in the calendar.  Our videos are fully accessible.   Just use the contact form to request one.

Tip #4: Leave with a thanks

Always leave with a thanks, even if they are not interest in buying a calendar. Even if you don’t make a sale, they now know who you are and what you do, and who knows, maybe next year they will buy a calendar or they will refer someone else who might be interested in buying one.  

Make sure to share the link for your eCommerce site.